Kakizaki Memi in fashion magazine bis (with links to shops)

translated from bis magazine website 2019.01.26

Kakizaki Memi of Hiragana Keyakizaka46 introduces girly coordinates that are both sweet and loose!

Girls are always attracted to a sweet and fluffy girly style. Ribbons, frills, lace, pastel colours, etc. Let's realize a romantic design in retro style, creating an entrancing up-to-the-minute look.
 



Putting on sweet softness with a loose-knit cardigan ♡

cardigan ¥8000/jouetie       logo knit ¥2900/one after another Nice Claup       blouse ¥8000/ charles chaton      earrings ¥2900/control freak (casselini)        bag ¥1990/wego       


The frills could make it too sweet, but the logo item in the centre counteracts that.




The looseness of the volume sleeves is cute

cardigan ¥9500/mercury duo

And there's dusty lavender, too ♡





The see-through dot skirt is light and fluttery♪

dot skirt ¥15,000/Honey Salon by foppish (Honey Salon Laforet Shinjuku)      socks ¥12,000/17°C (Blondoll New Marunouchi Building)     sandals ¥15,800/Lilicious (lilLilli Tokyo)


On the feet, white socks work, giving a retro good-girl feel.




 A combination of designs that girls love

tulle skirt ¥7900/dazzlin

Outfit combining designs girls love: dot print, frills, lace.

The loose knit with its volume feel, combined with the transparent feel of the skirt, makes a look that is not too heavy.

• photos 

  Osami Yabuta(W), Takuma Aizawa
  

• model

  Memi Kakizaki <Hiragana Keyakizaka46>
  

• styling

  Yurika Nakano (LOVABLE)
  

• hair & makeup

  Takayuki Hazama (Lila)
  

• text・edit

  Sayoko Ishii
  

• Web Edit

  Yui Morishita
  

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bis is a fashion and beauty magazine that comes out every second month and sells for about ¥2000. It does "girly beauty" for teens and twenties, particularly ages 16-25. "Fashion magazine for keeping the heart of a little girl as you become an adult woman." 

Links go to shops or websites for each maker (in Japanese).


Here's something else that showed up yesterday: a fan's imagined subway ad (click to enlarge).

 
Words at top right: "Meet the Snow Princess Angel."
Bottom right: "Nagano Prefecture".
Centre: "Girls in winter    are the best."

Great work. Note the shadows at the top right. I wish it were real. But easy to imagine if you've been in the Tokyo subway (or almost any subway).