Inside Story: The making of the MV for Sekai ni wa Ai Shika nai

Translation of a major article from the September issue of Brody magazine. It describes the ideas of the director and choreographer about how to convey the song visually; reports events during the shooting; and conveys some comments from members of Keykizaka46, as well as the choreographer's impressions of members of the group.
_____________________________________________________


Keyakizaka46 -- Sekai ni wa Ai Shika Nai

Documenting the making of the MV

Our little magazine previously told the inside story of the making of the Silent Majority MV. When we found out that their second single, Sekai ni wa Ai Shika Nai, was going to be made on Hokkaido by the same staff, we flew right there. Based mainly on what we saw of the members and what we heard from the staff, we are now once again documenting the Keyaki revolution. We record the footprints of girls and staff as they conquer the pressure and soar over high hurdles.

With total coverage on the scene and interviews with staff, here is the reality of "the second wave of attack"

From Shibuya to Hokkaido
Wide grasslands and a high-speed drone

Despite being newcomers, Keyakizaka46 had a big hit with their first single, Silent Majority, which sold over 300,000 copies. The music video (MV) has gone over 22 million hits on YouTube (as of August 6th). Following the great success of the first, their second single, Sekai ni wa Ai Shika Nai, was released on August 10th.

The various new aspects of the first MV garnered a strong reaction from the idol world. Expectations for the second single rose irresistibly. There were worries that it might fall below expectations.