2019-04-08

Kakizaki Memi notes: Mechakari ads, Road Relay Exhaustion

There's a great series of surreal "mannequin" Mechakari web ads out now, with multiple appearances by all Hinatazaka members -- particularly Memi. The basic idea is mannequins in a store window with time on their hands because everyone is renting clothes from Mechakari rather than buying them at a store.

First, here is one of the main ads, this one featuring Memi, Takase Mana, Sasaki Mirei and 2gen Kamimura Hinano.



Memi: We've got a lot of time on our hands. Mana: What are those art objects about? Memi: You can have a free one-month trial with Mechakari. Mana: That's the zero, eh. Mirei: What? Y5800 turns into zero? Hinano: So you get three garments [at a time] for zero? Memi: "That's right" (in English). Mirei: So that's why this store has zero customers? All: "That's right."




There is also an online lottery, with immediate feedback: there are 20 combinations of members saying: "You lost!" And one ad with all members celebrating if you win. Here are Memi and Miyata Manamo with the burikko freestyle version of "you lost," lol.



Here are all 20 versions of the "you lost" (hazure) clips. And here are all 8 of the main ads. And here's the lottery campaign.

Next, here's something from Hinatazaka's appearance at the ZIP Spring Festival. Memi was asked to show her burikko style, and said: "I want you to fall in love with me, meow." And she did one of her cat imitations, with paw and facial expression both. You can see Katoshi and Kumi being freaked out in the background, lol:



One of the other acts on the show was Polkadot Stingray, and their female member Shizuku tweeted later:



Today, on a monitor in the dressing room, I was able to watch the talk after Hinatazaka46’s performance… 
A fantastically beautiful girl…said: "I want you to fall in love with me, nyan!"
I fell in love with her….

I got as excited as the bold otaku in the hall….

So cute….

I was done for….

In a later Tweet, she said:

People inform me that the angel was Kakizaki Memi….

Thank you for telling me.

Is this love…?

Within the group, there are various remarks about Memi. Nao-chan likes the way she says "That's right" in the Mechakari ad at the top of this post. And Miho spoke about her in an interview last year:

Miho – Recently we’ve become good friends. She’ll suddenly stick her finger in my ear (laughs) and when I go “Kyaa!” she laughs and runs away.
Nibu – Ehhh! (laughing)
Miho – At first, we didn’t talk at all. But we started to talk when we were in the Magia Record play. We’re often in symmetrical positions, and have steadily gotten closer.
Nibu – I’d like to get closer to her, too!
Miku – Uh-huh. Me, too.
Miho – Memi-san is still in second year, right? But she seems so adult. I think of her as someone with a cool and objective point of view.

Finally, here is a selection of images from the March 30 Hiragana Oshi, showing Memi and Miho doing the most gruelling part of the Tokyo-Mishima Shrine 120km road relay to pray for the success of their single Kyun. They start out in fine fettle:


Then they start the hell of the seven-bend climb (there are actually 12 bends). The red letters are a quote from Memi: "Are they trying to kill us?"


But both Miho and Memi have enough breath to shout out from the mountainside. Memi gets a faint echo to "Hinatazaka!":


Things get tougher as they work away at their twelve-kilometer climb:



Near the end, Miho has plenty of stamina, but Memi is at her limit and crying as she runs. Memi was always a short-distance runner, not a long-distance runner. Just today I read a comment that Memi is the type of person who will cry, but still keep going:



And at the finish line, Memi is totally spent, leaning on Kumi and Miho, with Nao patting her on the back:

By the time Kumi and Nao had finished the next and final stage, however, Memi seemed fine again.

There's a complete outline of the road relay here, with maps, etc.


Finally, here's the Memi-Mana Tiktok video of the KyunKyun dance. Many members have made them:



Finally finally...here's a shot of Memi showing Mechakari clothing:

4 comments:

  1. The relay gained me quite a bit of respect for Memi, for just this reason... she cries from the exertion & being at her limit... but *keeps going*.

    She was assigned a very tough section of the 10, so any idol (except perhaps Mihotan or Katoshi, both from years of running / strength training) would get to breaking point. Memi shows a crack... but doesn't stop or give up. 'Graceful degradation' is the military term for fighter jets that can take a lot of battle damage -- but still fight.

    As someone who's been marched through lots of physical trials and been on my limit again and again and again... Memi's got more guts than many a guy I've met. Love to see that strength and spirit in such a serene and beautiful idol <3

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  2. Thanks for the comment. I don't have your experience, but I agree. It is so admirable to see Memi pushing beyond her limits. Katoshi may have had training, but in the dance marathon a couple of years ago, she seemed to reach her limits well before Memi...while Higashimura Mei never reached hers and seemed quite fresh after an hour of constant dancing. Fortunately, all the members (just 1gens then) made it to the end of an hour of strenuous dance.

    Of all the members now, I think Miho and Mei are those with the most stamina, as it seemed in the road relay episodes. But all the members have some grit, it seems to me. Memi, however, is an amazing combination of elegant beauty and true grit.

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  3. Perhaps Katoshi isn't the best example for this situ... her strength seems to lie in her burst energy, rather than endurance. However she does have actual ekiden exp vs. Memi, so mentioned the training might give her an edge (which tbh, makes Memitan's achievement all the more impressive).

    Both MeiMei & Katoshi are Tiger Years (1998)... and it's funny how both of them are phenomenal burst sprinters (even aged 20), just like a real tiger. MeiMei is impressive in that atop it all, she's as fit for ekiden (or any endurance contest) as Mihotan who ran it 3 yrs in school... but as we know balances that out with some considerable room for personal growth :D

    Memi is a Snake Year... a Yin sign, so her strengths supposedly lie more in the internal than external (the Yang Tiger). Tend not to be loud, brash attention-seekers... but people are more drawn in to them -- like Kaa in the Jungle Book -- whereupon she goes in for the killing stroke (for us, her eyes, a Snake hallmark... and the kill, that amazing fishing moe :D

    TBH most of the members map well onto their Chinese birth animals... but many of them are Winter-borne cusp babies, meaning they exhibit traits of two adjacent animals -- like Mihotan (Rabbit/Dragon), Paripi (also Rabbit/Dragon), Naccho (Ox/Tiger), & Bubuchan (Dragon/Snake) :)

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  4. Great comments. Sorry to be so late responding. Interesting Katoshi/Memi and other analyses. Characterization of Memi seems right on. I've always thought of her as extremely feminine/passive, but immovably strong. I guess the weeping but carrying on is an example. Emotional but stoic. With eyes that seem real, as if she is actually there and you're looking each other in the eye. For me, that's the kill. She's not presenting at you, she's communicating with you. I'd better look into Chinese/Japanese year characteristics more.

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